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Inside Out Challenge: Taking Beauty to the Next Level

What if the inside does not reflect what is seen on the outside? 

Most of the time, people suffering from mental health problems hide their pain and struggle with a mask saying ‘I am okay’ when in reality, they feel like they are going to burst any moment.

Beauty blogger and mental health advocate, Yasaman Gheidi, encourages everyone to not be afraid of peeling off their fear and start accepting the scars caused by personal experiences with mental health problems through a make-up challenge.

Covering up with powder of lies

Gheidi admitted in an Instagram post that she is suffering from depression and anxiety. During a party at her workplace, she experienced panic attacks which made her leave the party earlier than expected. After that incident, she was terrified of questions from her officemates asking where she’d gone. Gheidi’s fear of revealing her illness even compelled her to ask her partner to cover for her. She then questioned herself on why she felt the need to hide the real reason for her early departure that night–wondering why she can’t say out loud that she has a mental illness.

“Why did I have to be ashamed and lie about my anxiety attack? So many wonderful and amazing people suffer from the same mental illnesses that I do on a daily basis. Why can’t we just talk about it openly? Mental illness shouldn’t have to be hidden away, let’s start to talk about it,” she further explained about her realization.

Smudge colors of hope

On January 9, 2017, Gheidi posted a video on her Youtube channel entitled “The Inside Out Challenge.” In the first part of the video, her face was adorned with her usual make-up and a smile on her lips. As the video progress, she started erasing the make-up, revealing the bare half of her face. This time, her eyes turned dull as she started drawing lines using her make-up brushes. At the end of the Youtube video, half of her face was painted in blue and her eyes were surrounded with black pigments of teardrops.

Game changer. Beauty blogger Yasaman Gheidi was inspired by the movie Inside Out in creating her viral online campaign where she encourages people to share their struggles and raw thoughts on mental illnesses. Pphoto from


She wrote on her Youtube page that she created the challenge to raise mental health awareness by expressing what she actually feels inside through the art of applying make-up. She later revealed that the Inside Out Challenge was inspired by the Pixar film, “Inside Out.” Gheidi also revealed that the incident which happened at the party is what pushed her in creating the said online campaign.

Full look of courage

On top of that, it made her really happy that her video became viral. Ever since she posted it, a lot of people have been speaking out the truth behind their mental illnesses through photos and videos of the said make-up challenge campaign, creating art out of their scars.

One of the most viewed posts under the Inside Out Challenge is from an Instagram user named, Brit Gorman wherein she painted half of her face with a white pigment accompanied by scribbles of thoughts and stigma surrounding mental health patients.

Of beauty and pain. One of the people who admired Gheidi for doing the challenge is Brit Gorman. In an instagram post, she shared how she dealt with anxiety disorder and how she got the strength to push through with life in the presence of her mother. Pphoto from


She stated the reason behind her make-up on her post, “Anxiety affects me more often than depression, and my mind is constantly buzzing. Small thoughts (like sending a text or remembering someone’s name) often feel just as important as the big ones (like a family crisis or financial emergency.) The internal buzz can make my heart rate spike, and put me into panic mode for no good reason.”

Gorman thanked Gheidi for taking the initiative to start the campaign and for bravely speaking up about her mental health condition. Aside from Gorman, more people are posting their make-up looks on their social media accounts under the hashtag: #insideoutchallenge. As a way of giving back to the people who are supporting and contributing to the Inside Out Challenge, Gheidi keeps on reposting her favorite photos and work of art on her Instagram page.

Gheidi and the people who’ve joined her campaign are engaging the people to discuss their own experiences with mental health which would help the public to further understand the complexity of these problems.

Her fight against depression and anxiety is what started her online campaign which now serves as a creative outlet for people in the same situation as her. She gives them hope by turning a mundane thing such as make-up, as a tool to express their courageous battle with mental illnesses.

Feature Articles

Spark of Change: Taking Mental Health Issues into the Light

It’s time to step out of the shadow and talk about mental health issues.

The misconceptions surrounding mental health problems have been sitting in the dark for so long, making it hard for people with mental health issues to actually seek help and openly talk about what they are going through. UK rugby player, Luke Ambler, wanted to shed light on mental health issues by starting the campaign called #ItsOkayToTalk.

Sliver of light

It broke Ambler’s heart when his brother-in-law, Andrew, died of suicide last year. Until now, he and his family are still grieving from the death of their beloved Andy. Due to this heartbreaking experience, it dawned on him that issues about suicide and mental health are hardly talked about in the environment he is living in, so it inspired him to start creating change in hopes of saving people with the same illness as his late brother-in-law.

He started the #ItsOkayToTalk campaign by posting a photo of himself on his social media accounts doing a hand gesture which means ‘okay’. His post was accompanied by the campaign’s hashtag and the growing number of Australian men who have chosen to put an end on their lives. He then encouraged five of his colleagues to post the same thing and nominate more people into spreading the information about mental health and suicide.

It’s okay to talk. Luke Ambler, a Halifax rugby player and the founder of Andy’s Man Club support movement for men encourages every man that’s it’s alright to talk about their problems. Photo from:


Ambler also wanted people to share their innermost thoughts on their battle with a mental health problem along with the post and the hashtag. Soon after, thousands of selfies and encouraging messages have been posted with the #ItsOkayToTalk hashtag and it overwhelmed Luke and his family.

Passing the light of change

Ambler also stated that he doesn’t expect to create a larger impact on the world by just using the online platform for the campaign so together with his friends, he also formed a community of Australian guys who gather weekly to share their thoughts about their mental health troubles and talk about what has been bothering them. The group is called, “The Andy’s Man Club” and its name is an homage to their deceased friend, Andrew.

The Andy’s Man Club was made to reach out, speak to people, tell them how you’re feeling, and never let it get too bad because it’s okay to talk, and we all go through struggles in life”, he further explained in an interview with The Telegraph.

Moreover, people have appreciated the effort Ambler has been putting into his advocacy. Even some celebrities like Matthew Lewis who played Neville Longbottom on the Harry Potter series and Ricky Gervais who is more known as David Brent from the film called The Office, have supported the campaign by posting about it on their social media accounts, eventually gaining more attention from the public.

Photo from:


Change, in full brightness

Since the creation of the #ItsOkayToTalk campaign together with the weekly club gatherings, it has been making a change in the lives of people who have suicidal thoughts.

He stated that the support the campaign receives from all over the world made him so happy. Most of the messages he got from people of different races stated that they fully support the cause Ambler is trying to spread and they are willing to help him get the message across the world in any way they can.

Meanwhile, Ambler has been doing talks about suicide and mental health all over the United Kingdom together with The Samaritans charity organization. Recently, he discussed the message and goal of the campaign with Prince Charles at a gathering at the Clarence House. According to him, it was a dream to talk to Prince Charles and he was looking forward to making the campaign known globally. The efforts he had been putting for the project was worth it because of the overwhelming support it received from the public.

It has been phenomenal. It is eight months since we started and not even a year since Andy died. There is still a lot of grieving taking place, but it gives us the strength to keep fighting,” he shared.

Luke Ambler turned his grief into something inspiring which would serve as a step towards changing the lives of people suffering from mental health problems. Join him in his advocacy to help in saving the lives of people who have problems with their mental health. Let them feel that it is definitely okay to talk, to cry and let it all out and most especially, to seek help. Lastly, make them feel that they are human, and as human beings living side by side in this world, everyone needs to stick with each other, for better or for worse.

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Breathe of Hope


photo from Buzzfeed
Of words and bravery. 20 Buzzfeed staff bravely shares their stories and experiences about their mental illnesses and they encourage everyone to do the same. (photo from Buzzfeed)

Click this link and read how 20 Buzzfeed staff shared what it feels like to have suicidal thoughts and how they managed to still be here, breathing and hoping.

Go break the stigma, go turn on the greenlight! #ProjectGreenlight

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Around the World, She Goes



Towards the happy road. Abigail’s travel made her realize a lot of things and it help her with coping up with her mental illness. (photo from The Daily Mail UK) 


Abigail Butcher wrote an article for the Daily Mail UK about how she managed to survive from depression by experiencing life all around the globe.

Go break the stigma, go turn on the greenlight! #ProjectGreenlight

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Stronger Than Her Illness


Days of Healing. Keira Bailey’s sibling posts this photo on Twitter and it had gone viral within weeks since people love the idea of tracking their mental illness through a creative way. (photo from

You have to find a strategy to beat the illness.

Keira Bailey shared in this article how this form of bullet journaling helps her to track how she’s been doing with fighting through her mental illness.

Go break the stigma, go turn on the greenlight! #ProjectGreenlight

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James Chau: A story of Recovery and Hope

In this video, James Chau talks about his fight against depression and how he manages to survive every day. Be inspired and watch the video above to know the whole story.

Go break the stigma, go turn on the greenlight! #ProjectGreenlight

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Take off the Mask, You are not Alone

Under the cotton candy sky. Don’t be alone in your journey. There are people who cares about you and are ready to help you recover. Remember, the sky is the prettiest when you share them with the people you love. (Photo by: Thea Panganiban, Post-process by: Jean Pagtalunan)

Depression in action

Click this link to read a comic about how finding someone to talk to can actually do wonders on the condition of people suffering from mental illnesses.

Go break the stigma, go turn on the greenlight! #ProjectGreenlight

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A day dedicated for you

Let’s talk. Oftentimes, all they need to hear are these words. Say it loud and clear, help in saving lives. (Photo from

If you feel like you don’t matter, know that there are still people who will always be proud of you for being so strong until this very moment, despite of your difficulties. So don’t ever think that you don’t matter, because you do, a lot. Click this link to know more about World Mental Health day.

Go break the stigma, go turn on the greenlight! #ProjectGreenlight